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Margin Vs. Markup Converter

Converts between margin percentage and markup percentage so users understand the difference

Profit as a percentage of selling price

Markup

Enter a value to convert

Frequently Asked Questions

What is the difference between margin and markup?

Margin is profit expressed as a percentage of the selling price. Markup is profit expressed as a percentage of the cost. A product bought for $60 and sold for $100 has a 40% margin but a 66.7% markup.

Why does markup always seem higher than margin?

Because markup uses the smaller number (cost) as the denominator, while margin uses the larger number (selling price). Dividing the same profit by a smaller number produces a larger percentage.

How do I convert margin to markup?

Use the formula: Markup % = Margin % / (100 - Margin %). For example, a 40% margin converts to 40 / 60 = 66.7% markup.

Can margin ever be 100% or higher?

Margin can never reach 100% because that would mean the product cost nothing to produce. Markup, however, can be any positive number. A 100% markup means you doubled the cost, resulting in a 50% margin.