CPM Calculator
Calculates cost per thousand impressions for display and social media advertising
Enter ad spend and impressions to calculate
Cost for one individual impression
Frequently Asked Questions
What is CPM?
CPM stands for cost per mille (thousand). It is the cost to show your ad 1,000 times. If you pay $500 for 100,000 impressions, your CPM is $5.00. It is the standard pricing model for display and brand awareness campaigns.
When should I use CPM vs CPC pricing?
Use CPM for brand awareness campaigns where visibility matters more than clicks. Use CPC for direct response campaigns where you want to pay only for engaged users. CPM is better when you have high click-through rates, making each impression more cost-effective.
What is a good CPM?
Social media CPMs range from $5-$15. Display ads are typically $2-$10. Video ads can be $15-$30+. LinkedIn ads often have CPMs of $30-$80. The right benchmark depends on your platform, audience targeting, and campaign goals.
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