CTR Calculator
Computes click-through rate from impressions and clicks on ads or emails
Enter impressions and clicks to calculate
How many impressions needed for 1 click
Frequently Asked Questions
What is click-through rate (CTR)?
CTR is the percentage of people who click on your ad or link after seeing it. Calculated as (clicks / impressions) x 100. A CTR of 2% means 2 out of every 100 people who saw your ad clicked on it.
What is a good CTR?
Google Search ads average 3-5% CTR. Display ads average 0.5-1%. Email campaigns average 2-3%. Social media ads vary from 0.5-2%. Higher CTR generally means your message resonates with your audience.
How do I improve CTR?
Write compelling headlines and ad copy, use strong calls-to-action, target the right audience, test different ad formats and images, use ad extensions, ensure relevance between ad and landing page, and continuously A/B test creative elements.
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