Marketing ROI Calculator
Measures overall return on marketing investment across all campaigns
Percentage return on marketing investment
Revenue minus marketing cost
How much it costs to generate one dollar of revenue
Frequently Asked Questions
How do I calculate marketing ROI?
Marketing ROI = (Revenue Attributed to Marketing - Marketing Cost) / Marketing Cost x 100. If marketing generated $50,000 in revenue and cost $10,000, the ROI is ($50,000 - $10,000) / $10,000 x 100 = 400%.
What is a good marketing ROI?
A 5:1 ratio (500% ROI) is considered strong. A 10:1 ratio is exceptional. Anything below 2:1 may not be profitable after accounting for COGS and overhead. New campaigns often have lower ROI initially as they optimize.
How do I attribute revenue to marketing?
Use UTM tracking, conversion pixels, CRM attribution, and marketing analytics tools. Common models include first-touch (credit the first channel), last-touch (credit the converting channel), and multi-touch (distribute credit across channels).
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