Email Open Rate Calculator
Calculates email campaign open rates and compares against industry benchmarks
Enter emails opened and delivered to calculate open rate
How your open rate compares to the industry average
Frequently Asked Questions
What is a good email open rate?
Average open rates across industries are 15-25%. B2B emails average 15-20%. Non-profit and government emails often see 25-30%. Transactional emails can exceed 40%. Your rate depends on list quality, subject lines, and sender reputation.
How do I improve email open rates?
Write compelling subject lines (keep under 50 characters), personalize the sender name and subject, segment your list for relevance, send at optimal times (Tuesday-Thursday mornings), clean your list regularly, and avoid spam trigger words.
Are email open rates still accurate?
Apple Mail Privacy Protection (introduced in iOS 15) pre-loads tracking pixels, inflating open rates for Apple Mail users. This means reported open rates may be higher than actual. Focus on click rates and conversions as more reliable engagement metrics.
Related Calculators
Customer Lifetime Value Calculator
Estimates total revenue a business can expect from a single customer over their relationship
Customer Retention Rate Calculator
Calculates the percentage of customers retained over a specific period
Churn Rate Calculator
Determines the rate at which customers stop doing business with you over a given period
Social Media ROI Calculator
Measures the return on investment from social media marketing efforts