Social Media ROI Calculator
Measures the return on investment from social media marketing efforts
Enter revenue and costs to calculate social media ROI
Revenue minus total costs
How much you spend to earn each dollar
Frequently Asked Questions
How do I calculate social media ROI?
Social Media ROI = (Revenue from Social - Total Social Costs) / Total Social Costs x 100. Include all costs: ad spend, tools/software, content creation, and team time. Track revenue through UTM parameters, promo codes, and attribution models.
What is a good social media ROI?
Any positive ROI means social media is profitable. Most businesses target at least 200-300% ROI. Brand awareness campaigns may have lower direct ROI but build long-term value. Track both direct revenue and assisted conversions for a complete picture.
What costs should I include in social media spend?
Include paid advertising, social media management tools, content creation costs (design, video, copywriting), influencer payments, team salaries (proportional to social media time), and any agency fees. Missing costs will inflate your apparent ROI.
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